When you’re writing something personal, you want to get everything right. Whether you’re putting together an important term paper or essay or trying to compose a speech for your best friend’s wedding, even the tiniest grammatical mistake or misspelling can undo hour after hour of hard work. Writing the perfect blog post requires the same level of attention to detail and flair as any other form of writing, but making them engaging is just as, if not more important. The best blog posts are the most engaging, but how can you make them so?
The first thing to do when writing a blog post is to find something interesting to write about. If you want to write about a topic you’re interested in, then all the better, as it’s much easier to write on something you’re passionate about. Once you have a topic, the next step is to come up with an attention-grabbing headline. Ideally, it should be short, concise and give an explanation of the subject you’re blogging on.
Just like a newspaper article or advertorial, a blog post should have a solid introductory paragraph. It should explain what the subject is and contain the “six W’s”: who, what, why, where, when and how. Once you’ve done that, the next step is to try and expand on that paragraph. Write in detail about your subject, but remember to keep it simple. The more readable your blog post is, the more likely readers are to stay on your site rather than just click away.
You should also take into account the following when writing a blog post:
- Writing style: it’s important to develop your own. You could write in a chatty, light-hearted way, be more serious and fact-based or go somewhere in between. Developing your own writing style will mark you out as unique. The tone is dependent on the subject matter.
- Know your audience. It’s important to gear your blog posts to an audience. Doing so will help you while writing.
- Post regularly. If you keep posting, there’s a good chance that you’ll attract more readers if you show yourself to be a prolific writer.
Writing a blog might seem hard, but if you know what to do for your first post, and have a range of subjects you feel confident in talking about at length, you’re already well prepared. By writing clearly and passionately and having a target audience in mind, you have everything needed to start blogging.