When I was approached for this campaign I will be honest I was not sure what to write about, they wanted me to eat the maltesers and share a favorite memory it sparked. When I popped the first ball of malt and chocolate into my mouth I had quite a few memories come back. Trick or treating at Halloween and getting little packs of Maltesers, putting Maltesers into my kids Easter baskets and watching them eat their very first one but the favorite memory it brought back was my mine and Lee’s first date. We went to see a movie together and we split up to conquer the concession stand he was to buy the drinks and his snack and I was going to buy the drinks and my snack and we would meet up and share our snacks/treats. When we met back up and showed each other what we bought we had each bought a bag of Maltesers, and even now 13 years later we still love to share a bag of Maltesers when we get to go to the movies together.
Mars Canada Inc., the makers of Maltesers®, have always celebrated the brand’s association with this annual holiday.
- Some say that it is because malted milk is a flavour enjoyed in Chinese culture.
- Others say it is due to the bright red packaging, which symbolizes good fortune and joy.
The Maltesers® brand has been celebrating Chinese New Year with Canadians and chocolate-lovers around the world since 1936.
Married couples give red envelopes with money to their kids or relatives of their younger generations instead of giving presents. This money is suppose to bring them great luck and prosperity in the year to come.
- Maltesers® are chocolate-coated, honeycombed malt biscuit balls and are delicious! They are fun to eat and the honeycombed malt biscuit balls are coated in milk chocolate and are so light, they actually float on water!
- The original idea was to deliver the taste of malted milk in a delicious and fun chocolatey ball — simply a great idea.
- Maltesers® candies have a playful crunch, with a slow chocolaty melt.
About Chinese New Year:
- The origin of the Chinese New Year Calendar is deeply rooted in age old traditions, dating from 2600BC when the Emperor Huang Ti introduced the first cycle of the zodiac.
- Chinese New Year, Lunar New Year, or Spring Festival is the most important of the traditional Chinese holidays. Falling on Thursday February 3, 2011, it is often inaccurately called “Lunar New Year”, because—as part of the lunisolar Chinese calendar—the date is partially determined based on lunar phase. The festival traditionally begins on the first day of the first month (Chinese: 正月; pinyin: zhēng yuè) in the Chinese calendar and ends with Lantern Festival, which is on the 15th day. The Chinese New Year festivities conclude February 18th, 2011.
- People who celebrate Chinese New Year often say “Kung Hei Fat Choy” which means having a great fortune, or “Kung Hall Sun Hei”, which implies Happy New Year!
Chinese New Year this year starts on February 3, 2011 and it is the year of the rabbit, do you celebrate the Chinese New Year and participate in all the festivals? I would love to share some Maltesers with one of my lucky readers whether you celebrate or not they are so delicious that you can eat them without a reason, just watch if you find yourself creeping to the kitchen at night to eat them that means your addicted, not a bad thing, just don’t run out haha.
Maltesers is going to give one of my readers the prize package pictured above that is packed with delicious Maltesers